On Friday, Brazil’s largest airline TAM and neighboring rival, LAN, announced that they would merge their corporate entities in a KLM/Air France-type model. Each airline will maintain its existing brand, but its management and ownership will be one organization. This would create a South American giant, with LATAM Airlines being the name of the new entity.
Some stats of the combined airline:
Revenue 2009: USD 8.49 billion (USD 3.6 billion from LAN and 4.89 billion from TAM)
Pax per year: 45 million/year
Staff: 44,000 (17,700 from LAN and 26,300 from TAM)
Fleet: 241 aircraft (98 from LAN and 143 from TAM) plus outstanding orders of 110 by LAN and 90 by TAM
Destinations served: 115
Countries served: 23
Of course, profitability of the new airline is a goal here and, in general, any merger that eliminates competition is bad for the flying public. Will we witness a rigorous model of anti-trust regulations on international routes, as you would see in the US or in the EU? Probably not…
Which of the three major alliances LATAM will join remains a major outstanding question. TAM and LAN are in separate alliances, Star Alliance and One World, respectively. And unless it is already decided, I’m sure all three alliances (the third being SkyTeam,) are trying to woo the new carrier.
If they remain in separate alliances, would they enjoy the benefits of being in both alliances, as any flight on LAN could also be a flight on TAM? Or would other alliance members disallow this advantage? More than likely, LATAM will have to choose one alliance and to date, no mention of alliances was made by either carrier, which may suggest they’re at the dance waiting for the best offer to come their way. If it has any significance, TAM only recently joined Star and signed code-share agreements with other Star members, and must have done this while simultaneously working on the deal with LAN.
For TAM/LAN’s biggest cities in the US-JFK, MIA-OneWorld, via American Airlines, provides the greatest connectivity at these airports and AA carries more passengers to Sao Paulo, Rio de Janeiro, Santiago, Guayaquil, and Quito than any other US carrier. As well, Iberia is a member of OneWorld for connections throughout Europe. However, the seamlessness of OneWorld may be too much, as TAM/LAN and AA/Iberia are major competitors on one hand, and on the other, the dominance of one alliance on US-South America and Europe-South America may block it from ever obtaining regulatory approval.
If one alliance is to be selected, our money is on Star Alliance.




















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